Apply: Money20/20 - European Senior Marketing Manager - London

About Ascential Events
 
Ascential Events bring communities together to be inspired, to trade, to network and to learn. From the Cannes Lions International Festival of Creativity to Money20/20 to Spring/Autumn Fair, we work hard for our customers to produce valuable events that make a meaningful impact on people, brands and businesses across the world. Our teams are passionate about the industries we serve – whether we’re inspiring a new generation of young creative talent, putting breakthrough technology into the classroom or acting as the launchpad for a hot new Scandi homeware brand.
 
Job Description
Job Title: Senior Marketing Manager - Money20/20 Europe
Reports To: Global Marketing Director, Money20/20
Direct Reports:        Marketing Executive
 
Key Purpose:
 
To lead Money20/20 Europe’s marketing, responsible for creating and managing the brand, customer, strategy and communication plan from inception through to world-class execution, in order to:
·        Achieve stretching revenue targets across, including delegate attendance (paid-for tickets) and company sponsorship
·        Drive brand growth, deepen customer engagement and extend marketing leadership position in Europe
·        Be the guardian of Money20/20’s Europe edition as part of the global portfolio, ensuring that the event remains differentiated and aspirational
Key Accountabilities:
 
·        Ownership of Money20/20 Europe’s marketing plan, designed to deliver revenue, customer volume and engagement KPIs
·        Own the customer experience and all relevant marketing touchpoints, from the website to advertising (email, digital, social media etc.) to on-site experiences
·        Deliver customer segmentation and marketing strategy based on strong understanding of the business and customer drivers, both delegates and sponsors
·        Deliver bold and brilliant creative marketing communications that work hard across bought, owned and earned media
·        Lead and constantly improve M2020’s customer knowledge (data and insight) management: champion of Salesforce, data modelling, segmentation and targeting
·        Be an engine of new ideas for proposition development to always improve the customer’s experience at Money20/20 Europe
·        Own and develop needle-moving media partnerships
Qualifications & Experience:
 
·        Min 5 years’ marketing experience
·        Experience of working in an events company may be an advantage but is far from essential
·        Knowledge of and interest in the FinTech market, though, is a must
·        Strong track record of successful brand marketing - including brand and creative development, CRM, digital content marketing, PR ….
·        Experience of working with creative, digital and automation teams, in-house or in-agency, is a must
·        Experience in B2B lead generation, scoring and nurture, marketing automation and Salesforce.com is desirable.
·        Experience of line management is essential – you know how to get the most out of your Marketing Executive and together deliver as a team.
Skills & Competencies:
 
 
·        Charismatic, clever and funny
·        Is into the detail and highly analytical
·        Knows what a strategy is and how to write a good one.
·        Good copywriter
·        Gets stuck in.
·        Hyper organised.
·        Able to think 1 week, 3 months, 12 months, 3 years ahead – all at the same time.
·        Always on time.
·        Brilliant at presenting.
·        Adaptable and flexible.
·        Likes a fast-paced environment and is resilient.