Product Marketing, Senior Executive (Up to $5000, MNC, B2B Marketing, West)

Reference: BH-166370

Up to $5000, Permanent Role with AWS and Variable Bonus
MNC, Manufacturing Company located at West
Experiences in B2B Marketing is a MUST
Strong in marketing strategies, content marketing, lead management, social media and other digital media channels

Responsibilities

Work closely with the business units to develop the global marketing strategy for key industry segments; leveraging insights and analytics to develop actionable marketing plans and customer segments.
Ensure high level of stakeholder engagement, collaborating with Heads of Division, Business Units and other functions within the organization to deliver on marketing objectives.
Act as the interface between Headquarters and the different Center of Marketing Excellence to localize and maximize the performance of marketing campaigns.
Oversee content strategy for specific business segments; creating relevant and effective thought leadership and lead generation assets to attract, convert and retain customers across different stages of the customer journey.
Lead the development of the value proposition and buyer persona of specific products; cascading to the markets to ensure a unified product positioning globally.
Work closely with experts and the markets to create and curate high quality and engaging content such as whitepapers, e-books, webinars, and articles.
Work closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on business objectives.
Understand the industry market trends, business drivers and customer behavior

Requirements:

Degree in Marketing, Mass Communications, Business Management or a related discipline.
Minimum of 3 - 5 years of marketing experience in a B2B marketing.
Strong understanding and skills in marketing strategies, content marketing, lead management, search (organic and paid), social media and other digital media channels
Digital and technology savvy; experience in website content management systems (Sitecore), marketing automation, CRM tools, social media management (Sprinklr) and Google Analytics is advantageous.

Interested candidates please send your updated CV in MS Word format to Weiyan Woo at weiyan@connect-ebc.com

EA Personnel No. R1983718
EBC Connect Pte Ltd
License No. 17C8975

CONNECT is a boutique team of staffing solutions specialists focused on the development and delivery of turnkey recruitment projects, HR services, managed solutions, and the provision of general recruitment services.

Established in 2017, CONNECT is a fully-owned subsidiary of Ethos BeathChapman (EBC), backed by Will Group, a company listed in the Tokyo Stock Exchange.

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