Apply: Marketing Lead, Retail Banking

A well-established regional financial institution is seeking a Marketing Lead to support campaign delivery and performance tracking across its retail banking business.

This role sits within a high-volume consumer environment and requires a hands-on marketing professional who is comfortable balancing execution, team oversight, and stakeholder coordination.

Key Responsibilities:

• Lead a small marketing team supporting retail banking campaigns
• Execute end-to-end campaigns across customer acquisition and engagement initiatives
• Monitor campaign performance, fulfilment metrics, and conversion results
• Coordinate with internal stakeholders across product, channels, and compliance
• Ensure campaigns adhere to internal controls and governance standards
• Prepare reports and performance updates for management
• Support ongoing optimisation initiatives across marketing effectiveness

Ideal Candidacy:

• Degree in Marketing, Business, or related discipline
• 10+ years of experience in consumer, performance, or lifecycle marketing
• Prior people-management experience
• Strong execution mindset with comfort in data and Excel
• Experience in banking, financial services, or regulated consumer environments preferred

R22104718
BeathChapman Pte Ltd
Licence no. 16S8112