Apply: Marketing Growth & Strategy Lead – D2C

Reference: BH-173052
We’re seeking a commercially minded and analytically driven marketing professional to join a small but high-performing team. The role will be advertised as Marketing Growth & Strategy Lead – D2C, but the successful candidate will hold the internal title of Head of Marketing. While this is a senior role, it does not include people management responsibilities. Instead, we’re looking for someone who can confidently lead marketing strategy and execution, identify opportunities for growth, and play a pivotal role in our international expansion, particularly into the US, UK, and EU markets.

This role requires a self-starter who can hit the ground running, independently assessing what’s working and what isn’t, and make strategic, data-backed decisions with clear rationale. Your ability to take initiative, challenge the status quo, and confidently steer marketing direction will be highly valued.

Key Responsibilities:
  • Lead and execute full-funnel digital marketing campaigns across Australia, the US, UK, and EU
  • Identify and act on areas for commercial growth and performance improvement without needing close direction
  • Shape and drive the brand’s positioning, campaign development, and international strategy
  • Develop clear, data-backed recommendations for campaign direction, targeting, creative testing, and spend allocation
  • Own go-to-market strategy for new product drops, seasonal campaigns, and collabs
  • Align marketing efforts with international trends, cultural nuances, and local consumer behaviour
  • Collaborate with the creative, content, social, and retention teams to ensure consistent messaging and execution
About You:
  • 5+ years in senior digital marketing roles, ideally within streetwear, fashion, or high-growth D2C brands
  • Proven ability to make data-driven decisions and clearly communicate your reasoning and strategic approach
  • Deep understanding of performance marketing platforms (Meta, TikTok, Google Ads, YouTube)
  • Proficient in tools such as Shopify, GA4, Klaviyo, Meta Suite, and CRO platforms
  • Experience with international expansion is highly desirable, particularly into the UK, US, or EU
  • Highly autonomous and self-directed - able to step into a fast-paced environment and drive progress without needing extensive onboarding
  • Commercially savvy, with a strong ability to connect marketing activity to business outcomes
  • Culturally fluent and confident contributing to a close-knit, energetic team culture
The Offer:
  • Salary Guide: $120K–$140K + Super (open for the right candidate)
  • Tiered bonuses 
  • Full-time, on-site role 
  • The opportunity to play a key role in taking a well-established streetwear brand to new global markets

Only shortlisted candidates will be contacted

At Chandler Macleod, we are committed to fostering a diverse workforce where everyone is welcome. We encourage applications from Aboriginal and Torres Strait Islander peoples, women, neurodiverse, people living with a disability and the LGBTIQA+ community.

You can read more about our commitment to diversity and inclusion at https://www.chandlermacleod.com/diversity-and-inclusion.
Company Background:

Chandler Macleod is a highly regarded and well established recruitment organisation, part of RGF Staffing and Recruit Holdings, the fourth largest staffing network in the world! We partner with over 3500 companies globally providing job hunters with endless opportunities to find and succeed in their work.

Chandler Macleod knows what it takes to recruit, select, and retain the best people. We’re in the business of understanding how people tick because we’ve been digging deep into people’s needs and motivations since 1959.

We uncover the ‘BestFit™’ for employers and job hunters alike by looking beyond the CV’s and JD’s. This allows us to match candidates to jobs that bring out their best and discover people that can make businesses boom.

We’re a team of flexible thinkers and detail obsessors, who believe that the right fit can lead to a happier life. Because when you really get people, you really open up a world of opportunity.

There are several brands that make up Chandler Macleod, these include our Staffing business, our Consulting business, our xPO Talent Solutions business and our Managed Services business.

You can learn more at our website: www.chandlermacleod.com

We are Chandler Macleod. We get people.

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