Apply: Ascential - Consultant Reserch & Insight APAC - Hong Kong

Position:                           Consultant – Research & Insight APAC
Brand:                                Ascential APAC
Office location:              Hong Kong
Reports to:                       Sr Research & Insight Manager, APAC
 
 
Ascential is a fast growing business-to-business media company with a focused portfolio of market-leading events and information services brands with a presence in over 150 countries. We recently listed the business (Feb 2016) and our share price has subsequently increased by ~50%. We continue to grow at pace as demonstrated by a stream of recent acquisitions and concerted expansion globally – in particular in the US and Asia Pacific. We are increasingly a ‘tech’ based business and our strategy is to create core brands that truly own their vertical on a global scale.  Our focus industries include retail, branded communications and financial services, with products falling into either Ascential Intelligence (Information Services) or Ascential Events (Events) divisions.
About the opportunity
We are looking for a professional to take on the Research and Insight role managing the insight projects for Ascential portfolio in the APAC region based in Hong Kong, regional HQ.
This role will work with Ascential Insight team and report to the Senior Research & Insight Manager based out of Hong Kong. This blend will give you the ability to leverage group expertise while building relationships and business understanding to have a significant impact.
It is likely that you have a combination of experience in consulting and within an insight & research function within industry, and be able to demonstrate exceptional impact from the insight you were able to deliver. If you have no industry experience then you will need to demonstrate that you are a specialist within insight consulting.
 
Responsibilities of the role:

• Working alongside regional and the cross-brand insight team to develop research and insight needs to guide better business decision-making
• Manage Insight request process, managing projects effectively and reporting on throughput and business needs
• Improvement and enrichment of customer and market data, to ensure that business processes that create data used within the key analytical activity are achieving the necessary standards; including:
  • Working with relevant team to implement changes and enhance /develop new products (e.g. business architecture, marketing, content, NPD, cross brand data and insight team)
• Delivery, improvement and optimisation of quality customer insights, including:

Surveys incorporating NPS; Lost customer analysis; Ad-hoc focus groups/surveys for product development/insights

• Be a customer champion, promoting the use of insight & research for business decision making, and continually monitoring changes in customer needs and how the business should react
• Supporting Data & Insight, Research, Strategy and M&A team as required

 
Experience:

• Graduate with at least 2-3 years of experience in corporate research and insights functions or consulting background
• Experience in gaining insight from both quantitative (customer/market) and qualitative (e.g. focus groups / market research) data, which you used to contribute impact on a business
• Experience in B2B Media, Digital/Information Services and/or Events businesses is preferred but not required
• Understanding of varied research methodologies and data-sources (internal systems, Salesforce, Google Analytics, external sources) and processes; able to access and combine the varied sources for reporting and analysis necessary to business needs
• Experienced of implementing research projects from start to end, including working with third-party suppliers; delivered presentations to key stakeholders
• Experience of releasing statistical output into operational businesses, working with other functional teams to embed the insight into operational processes and practises
• Basic understanding of analytics software and data structures preferred
• Have used customer segmentations, market sizing, competitive analysis etc and utilised them to understand business needs and track performance
• Excellent written and verbal communication abilities in English and Chinese (Mandarin) is a must
• Track record to analyse and interpret information and data using relevant tools (coding skills not necessary); able to use insights creatively
• Basic analytical techniques (e.g. correlation, cluster analysis) to support key decisions
• Rigorous project management and attention to detail
• Use of survey and data analytics tools. Ideally experience of Qualtrics, Google Analytics (ideally 360)or other online survey tools;
• Ideally experience of some/all of: Tableau, PowerBI, R, Python, SQL, SalesForce, Marketo
• Excellent Excel and PowerPoint skills