Apply: Senior Digital Insights Analyst

• Location: CBD – Hybrid work Model
• Experience with Adobe Analytics required
• Great Career Prospects

Our client is looking for a Senior Digital Insights Analyst to join its data team.

Working closely with the Digital team and business stakeholders you will be responsible to produce ongoing end-to-end customer journey analysis by integrating data from the online and offline platforms.

Key responsibilities:

• Integration of digital and enterprise data to perform end-to-end customer journey analysis and proactively assess online customer behaviour to provide insights and recommend actions for improvement in the user experience and website conversion.
• Define and track key performance indicators to measure the effectiveness of digital initiatives and optimise investments.
• Design and implement advanced customer segmentation and personalisation strategies to improve digital engagement and conversion.
• Drive the optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation.
• Partner with senior stakeholders to identify opportunities for leveraging digital data in strategic decision making, driving adoption of data driven culture.
• Support the Digital Insights lead in developing an efficient digital analytics ‘factory’ with appropriate balance of automation and deeper bespoke reporting.
• Develop insights and share knowledge to support overall business performance.
• Create compelling data visualizations for impactful presentation of insights, including metric creation/design and accessible self-service dashboards that are fact based, intuitive and re-usable.

 
Essential Skills and Experience:

• Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics, Adobe Target, Optimisely
• Demonstrated ability in integration of digital and enterprise data to perform end-to-end customer journey analysis
• Someone who can not only extract the data but can proactively provide insights and recommended actions for digital optimisation. In other words, you’re a great ‘storyteller’.
• Use data to drive an optimisation program, supporting hypotheses put forward by stakeholders and successfully improving onsite conversion.
• Experience in customer data platforms such as AEP to contribute in the website personalisation activities is desirable

For more info contact Aparna on Aparna.Sharma@peoplebank.com.au