Assistant Brand Manager/ Brand Manager

Reference: BH-174267

Key Responsibilities:

Responsible for adapting a brand strategy for the target market and promoting brand growth/expansion
To assist in the planning and execution of marketing campaigns, instore promotions (POSMs) and new product launches to achieve business targets (sales, profitability, and market share).
Responsible for tracking the A&P spend and measuring the results of key campaigns for continuous improvement.
Manage research projects, analyse consumer-centric findings, and conduct market benchmarking
Advise and develop appropriate action plan with the qualitative and quantitative studies
Design research objectives and brand/product concepts for testing
Drive new product development from concept to launch by working with cross-functional teams to achieve agreed targets
Involve in annual business planning for by generating insightful and actionable recommendations
Manage Marketing expenditure for portfolio

Requirements

Minimum Bachelor’s Degree in Business Management/ Marketing or equivalent.
Minimum 3 years in brand/marketing experience in FMCG environment is a must.
Good project and people management skills
Possess strong analytical and concept crafting skills
Good problem-solving, interpersonal and communication skills.
Meticulous to details

Reg No. R1102000
BeathChapman Pte Ltd
Licence no. 16S8112

Ethos BeathChapman is a global group of executive recruitment experts in Asia, Australia and EMEA, with a network beyond. We connect the world's exceptional companies to exceptional people.

Connect with us at www.ethosbc.com

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