Apply: Groundsure - Senior Marketing Executive - Brighton

Reference: RS-49-2
Groundsure is a UK authority on environmental risks including land contamination, flooding and ground stability. We provide high value, property-specific opinions, and analysis of land use based on the leading datasets that we collect and curate. 

We are looking for a proactive and self-sufficient Senior Marketing Executive who can hit the ground running on various projects.  The position would be ideal for someone with around 3-4 years’ B2B experience who is looking for a challenging yet rewarding new role.

Key Purpose
  • To design and manage, with the Senior Marketing Manager, the marketing plan to support the Insights business budget and ongoing growth targets
  • To lead the delivery of the Insights marketing plan across all channels including budget and ROI analysis to identify improvements
  • To work closely with the Insights sales team to identify, develop and deliver opportunities that specifically increase the number and conversion rate of sales leads, including events, online, social, email.
  • To drive engagement and greater awareness of Insights products through communication channels including social, email, events webinars, and advertising
  • Working with the product team to support new product or feature launches for Insights with high quality planning and effective marketing.
Key Accountabilities
  • Responsible for delivering marketing activity to a high standard while monitoring and maximising ROI across the Insights marketing activity – targeting several different audiences using analytics tools to illustrate the effectiveness of campaigns
  • Support NPD development for Insights with the successful planning and promotion of launches, redesigns and product refreshes
  • Management of Insights product range on the marketing website, ordering platform and production of e-commerce reports to illustrate ROI
  • Management of online advertising campaigns across relevant online channels such as Google Paid Search, banner advertising and social advertising
  • Flagging proactive opportunities on how to engage with key industry influencers and the target audience
  • Develop a robust social media strategy for Insights to drive steady social growth and engagement of all channels (in line with business objectives)
  • Create and source engaging Insights content by writing posts and adapting communication materials for social media
  • Drive relationships with Insights customers via the daily management of our LinkedIn, Twitter, Facebook and YouTube social channels
  • Ensure all social and event activity is on brand visually and through tone of voice – responding appropriately to Insights queries on social channels and escalating where necessary
  • Management of all Insights events – including marketing support, creation of marketing literature, all logistical activities ability to attend events around the UK, with overnight stays when required
  • Co-ordinate Insights blog and news posts with the Groundsure content community
  • Ad hoc work as and when required on our Projects business – email campaigns and marketing support as necessary
  • It may be necessary to work across all our products as and when required, depending on the needs of the business.  A flexible approach is required.
Qualifications & Experience
Essential:
  • Previous experience in a marketing position for a B2B business
  • A high level of commercial awareness, with experience of working closely with sales teams to identify and prioritise marketing activity and illustrating ROI
  • Experience managing a budget to deliver activity on time and within budget
  • Excellent copy writing/proofing and editing skills
  • Email and CRM tool experience
  • Proficient online advertising campaign management
  • Adept use and reporting of Google Analytics.
Desirable:
  • Degree level education
  • Experience of working in the land and property sector
  • Marketing qualification
  • Experience of working on Adobe suite
  • Familiar with Marketo or a similar email management tool
  • Able to manage a Wordpress website.
Personal Attributes
  • Comfortable to work as part of a team on own initiative
  • Creative, innovative, with drive and enthusiasm
  • Committed to our company, our values and our customers
  • Driven, ambitious, punctual and professional
  • Commercially driven and passionate about what they do
  • Keen interest in this market and the competitive business environment
  • Ability to grasp client needs and consider practical solutions
  • Good time management, results driven and ability to multi-task.

The ability to work self-sufficiently, demonstrate resilience and the willingness to challenge and innovate are highly desirable. The role holder must embrace and consistently demonstrate Groundsure’s key values; being right first time, being ambitious with integrity, never stop improving and expert at what you do.
Company Background:

Do We Inspire You?
As a business-to-business media company connecting leading professionals globally through insightful market-leading Exhibitions, vibrant Festivals, and precise Informational Services, we inspire people to join us from around the globe with our strong ethics, integrity and clear focus for the future.

Can You Inspire Us?
As an ever expanding global business, we thrive upon fresh talent, new ideas, and unique approaches to make our businesses and people flourish. With exciting opportunities in sales, marketing, recruitment, to name a few, we want you to try things differently, show us your creativity, and inspire us by being you.

So WhyNot Join Us and Discover What You Can Do?
With a choice of vibrant and prestigious brands, it is simple to begin a career to flourish.

How Do I Apply?
Click ‘Apply’ and attach a copy of your CV with a contact number, to kick start your career with us.

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