Apply: Head of eCommerce

Reference: BH-162128
CORE JOB RESPONSIBILITIES:
  • Drive revenue, share and profitability for E Commerce in Singapore:
    • Lead and implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels in Singapore
    • Ensure that ANI is over indexed in the E Commerce channels as compared to relevant retail market shares
    • Manage budget, operational cost and agency / partner investments for all eCommerce related activitity.
  • Define and drive E Commerce strategies per brand or customer:
    • Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.
    • Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
    • Align Customer and Brand strategies/objectives to identify key business opportunities. Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.
    • Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers.
  • Stakeholder Relationship Management:
    • Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.
    • Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level.
    • Sync with overall ANI PA eCommerce strategy & recommend further collaboration initiatives across the region.
    • Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment.
  • Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase:
    • Acquire: Examples include, winning in search, activating “Buy Now” within digital shopper programming, media and merchandising integration
    • Connect: ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic/enhanced content on targeted sites
    • Convert: Deliver against the 4Ps in E-Commerce, generating multi-item/category solutions
    • Retain: Working with the CRM team to leverage both Abbott and retailer CRM assets (inc telemarketing and/or SMS) to drive our business
    • Track and analyze each program effectiveness and ROI
  • Tracking of Ecommerce performance
    • Put in place an effective system to track sales, share and operational costs through E Commerce
    • Leverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.
  • Training & Development
    • Support the skills’ development, knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.
    • Identify and share best practice across the local market counterparts as well as across the area.
    • Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.
    • Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.
 
EDUCATION/QUALIFICATIONS/EXPERIENCE:
  • Bachelor's Degree required with 8+ years in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG or CPG industry
  • Working knowledge of E-Commerce business model (from demand generation to distribution) is required
  • Knowledge of Retail Sales, Brand Management or Shopper Marketing 
  • An understanding of Consumer/Shopper, using analytical skills and insights
  • Demonstrates strong leadership and communication skills
  • Ability to present and influence others, including internal Abbott and external Customer leaders
  • Experience in working with and leading cross-functional teams
  • Strong analytical and data mining skills


Reg No. R1106000
BeathChapman Pte Ltd
Licence no. 16S8112
Company Background:

Ethos BeathChapman is a global group of executive recruitment experts in Asia, Australia and EMEA, with a network beyond. We connect the world's exceptional companies to exceptional people.

Connect with us at www.ethosbc.com

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