Apply: Specialist, Digital Content

We’re looking for an experienced SEO content writer/copywriter who can translate technical insurance information into clear, accessible language that helps customers buy, renew, claim, or learn more about products and services through digital channels.

In this role, you’ll act as the Content Designer/Specialist within a cross-functional team focused on improving website SEO performance. You’ll research, write, edit and optimise customer-facing content, ensuring it’s accurate, compliant, and aligned with brand and accessibility standards. You’ll work closely with UX, UI, behavioural science, SEO analysts, legal, and other internal teams to deliver content that drives engagement and improves customer experience.

You’ll be supported by a team of experienced content designers and will play an important role in creating content that connects with customers and helps deliver outstanding digital experiences.

Key Responsibilities
• Write concise, plain-English, SEO-optimised copy that meets customer needs and business goals
• Create and edit website content to enhance organic SEO performance and engagement
• Manage approvals to ensure content is compliant and ready for publishing
• Collaborate within multi-functional teams including UX, UI, SEO, and behavioural science
• Use data, analytics and testing insights to inform and improve content performance
• Maintain and apply style guides across brands and digital channels
• Manage stakeholder feedback and requests, balancing business and customer needs
• Participate in peer reviews and advocate for content-led design and accessibility best practice

What You’ll Bring
• 3–5 years’ experience writing and editing for websites with a strong SEO focus
• Hands-on experience with SEO tools such as BrightEdge, SEMrush or ahrefs
• Proven ability to create clear, engaging, and accessible content
• Understanding of digital UX and accessibility principles
• Experience working within structured content approval processes (Legal, Compliance, etc.)
• Strong collaboration and stakeholder management skills
• Familiarity with Jira and agile delivery environments
• Experience in insurance, financial services, government, or other regulated industries (highly regarded)
• A data-driven mindset and comfort using insights to refine content