TRADE MARKETING DIRECTOR (TAKE HOME/ ON TRADE/ GENERAL TRADE)

Reference: BH-162827

Committed to attracting, developing and retaining employee
Strong belief of healthy balance between work and personal responsibilities
Offers global career opportunities, access to world-class training and education programs

The Position

Develop and support the partnership between company and the customer(s) by helping to align company and customers strategies and the development and implementation of shopper-based solutions to drive category growth.
Be an expert on Channel/Customer insights.
Identify Business opportunities for key channels/customers (TAKE HOME/ ON TRADE/ GENERAL TRADE)
Activate the shopper /retailer marketing programs, refine programs to customer shopper & targeted vehicles and ensure excellence execution (including Loyalty program, Visibility / Distribution program)
Work with In Store to align on 5Ps target by channel/customer (TAKE HOME/ ON TRADE/ GENERAL TRADE)
Develop customized 5 Ps plan and communicate to Operations (Field sales) on monthly basis and monitor implementation
Leverage RE/customer-specific shopper insights & customer analytics to : Tailor the 5Ps by RE to the customer(s) formats, considering customer strategies and policies to align with retail marketing team ion 5Ps target (assortment-OOS, pricing, shelf space & location, promotion efficiency & implementation, POP)
Develop customized selling story presentation (adapt from GTM plan) and ensure tracking mechanism for speed to market (ensure excellence 5 Ps execution and cascade target by distributor to capture region/market potential)
Work with Sales & Marketing and Finance to conduct pre- and post-evaluation of channel/customer specific activities (results vs. objective, implementation accuracy, P&L impact etc), share results to the commercial team with proposed forward actions
Participate in the Join Business Planning process: Develop annual category & shopper plan aligned to channel/customer engagement strategy (priority customers

The Candidate

Strong project management skills to drive ideas and opportunities through to completion and measure return on investment.
Degree qualified with a minimum of 10 years’ experience in key account/ trade marketing experience in FMCG/ consumer capacity is a MUST.
You will also have an outgoing personality, be highly analytical, self-confident and possess strong planning.
Strong business acumen.
Willing to roll up the sleeves and hands on in execution.
Relevant experience working in research agency is welcomed.

Reg No. R1102000
BeathChapman Pte Ltd
Licence no. 11C5008

Ethos BeathChapman is a global group of executive recruitment experts in Asia, Australia and EMEA, with a network beyond. We connect the world's exceptional companies to exceptional people.

Connect with us at www.ethosbc.com

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